Date Published: 
July 11, 2024

How to Launch a Lead Campaign on TikTok Ads

Learn how to start a successful lead generation campaign on TikTok Ads. Follow our step-by-step guide.

Starting a lead campaign on TikTok Ads can help you significantly increase your ability to attract and convert potential customers. This all-inclusive guide will help you follow the necessary processes to ensure that you maximize the tools of TikTok for generating quality leads.

Why Use TikTok Ads for Lead Generation?

Standing out among the fastest-growing social networking sites worldwide with roughly a billion members is TikTok. This makes it a perfect venue for gathering a sizable and varied audience. Here are some reasons you should give lead generation some substantial attention and serious consideration using TikTok Ads:

  1. Wide Reach: Given the volume of users on TikTok, your advertisement will be seen by a global audience.
  2. High Engagement: With their average 52 minutes on the network per day, users of TikTok are highly active. This high degree of involvement increases the chances that your ads will be noticed and interacted with.
  3. Innovative Ad Formats: Among the special ad options TikTok offers to pique the curiosity of your target demographic are In-Feed Ads, Branded Hashtag Challenges, and Branded Effects.
  4. Advanced Targeting: By contacting specific audiences based on their interests, behaviors, and demographics, TikTok's extensive targeting options help you ensure that your ads are shown to the most relevant people.
  5. Cost-Effective Advertising: TikTok Ads can be less expensive than other social media channels, providing a high return on investment for your marketing budget.

Step 1 - Setting Up Your TikTok Ads Account

Starting a lead campaign requires first setting up your TikTok Ads account.

  1. Create a TikTok Ads Account: To register with your phone number or email address, visit the TikTok Ads Manager. Finish the registration process as directed on each screen.
  2. Create Your Business Profile: Once your account is set up, create your business profile by adding relevant information about your firm, such as its name, website, and phone number.
  3. Open an Ad Account: Click "Create Ad Account" found in the section "Account" of the TikTok Ads Manager. After adding the required information—your account name, time zone, and currency—click "Create".

Step 2 - Developing Your Lead Campaign Design

Once your TikTok Ads account is set up, you can now create your lead campaign.

  1. Access Campaigns: Click "Campaigns" off of the page of the TikTok Ads Manager.
  2. Start a New Campaign: Click "Create" to launch a fresh campaign. Choose "Lead Generation" as your campaign objective.
  3. Name Your Campaign: Give your campaign a unique name that aligns with its goal.

Step 3 - Setting Up Your Campaign

  1. Define Your Campaign Settings: Establish your campaign budget. You can choose a daily or total budget for the campaign. Set your start and end dates to control the campaign duration.
  2. Select Your Target Audience: Use TikTok's comprehensive targeting options to define your audience based on demographics, behaviors, and interests. This ensures your ads reach the most relevant audience.
  3. Choose Your Ad Placements: Decide where you want your ads to appear. You can opt for automatic placements or manually select specific placements based on your strategy.

Step 4 - Creating Your Lead Form

  1. Create Your Ad Group: Name your ad group and choose the TikTok account you want to associate with your lead ad.
  2. Create a New Lead Form: Click "Create New Form." Choose "More Volume" or "Higher Intent" based on your campaign objectives.
  3. Customize Your Form: Add custom text to the following:
    • Introduction: Add a compelling introduction with a headline and image.
    • Questions: Include essential contact information such as name and email, and consider adding custom questions relevant to your business.
    • Privacy Policy: Link to your privacy policy to comply with TikTok's guidelines.
    • Thank You Note: Customize the thank you note that users will see after submitting the form. Include a call-to-action button directing users to your website or another resource.

Step 5 - Creating Your Ad

  1. Design Your Ad: Choose from various ad formats, such as single image, single video, carousel, or collection. Use engaging visuals and clear, concise text to effectively convey your offer.
  2. Preview Your Ad: Ensure your ad looks great on all selected placements. Adjust any elements of your copy or visuals as needed.

Step 6 - Directing Leads to Your Website

A great strategy is to direct leads to your website, where they can register through a lead generation campaign run within TikTok Ads Manager. This approach combines TikTok's powerful targeting capabilities with the comprehensive lead collection functionality of your website.

  1. Create a Landing Page: Design a dedicated landing page on your website to capture leads. Ensure it has a clear call-to-action (CTA), a user-friendly design, and a simple registration form optimized for conversions.some text
    • Important Elements: Include a strong headline, concise and persuasive text, and social proof such as testimonials or reviews.
  2. Link Your Ad to the Landing Page: During the ad creation process, select "Website" as the destination. Enter the URL of your landing page where you want to direct users.
  3. Verify the Landing Page URL: Ensure the landing page URL is correctly configured to avoid any broken links or redirects.

Step 7 - Optimizing Your Landing Page for Conversions

  1. Simplify the Registration Process: Only ask for essential information to reduce friction and increase conversion rates.
  2. Use Compelling Visuals and Clear CTAs: Encourage users to complete the form with striking images and a clear CTA.
  3. Include a Privacy Policy: Inform visitors that their information is protected.

Step 8 - Launching and Managing Your Campaign

  1. Publish Your Campaign: Once your lead form and ad are ready, click "Publish" to start your campaign.
  2. Monitor and Optimize Your Campaign: Regularly check your campaign using TikTok Ads Manager. Track important metrics such as impressions, clicks, and lead submissions. Adjust your targeting, budget, and ad creatives as needed to achieve optimal results.

Tips for Successful Lead Campaigns

  1. Conduct A/B Testing: Experiment with different ad variations to find the most effective one. Test various CTAs, images, and headlines to maximize your campaign's performance.
  2. Keep Ad Copy Clear and Concise: Clearly state your offer and what action you want the user to take.
  3. Ensure Mobile Compatibility: Make sure your landing pages and lead forms are mobile-friendly, as many users access TikTok via mobile devices.
  4. Utilize Retargeting Tools: Use TikTok's retargeting tools to reach users who have interacted with your ad but didn't convert. Retargeting helps keep your brand top-of-mind and encourages users to complete the registration.
  5. Comply with Data Privacy Regulations: Ensure your lead forms comply with data privacy laws such as GDPR and CCPA. Clearly state how you plan to use the collected data and provide an opt-out option.
  6. Install TikTok Pixel: Implement the TikTok Pixel on your website to track conversions and gather valuable user behavior data. This information can help you refine your targeting and improve your campaigns.
  7. Create Lookalike Audiences: Build lookalike audiences based on your existing leads or customers. This helps you reach new users who are similar to your best customers, increasing the likelihood of conversion.
  8. Offer Incentives: Consider offering special content, free trials, or discounts to encourage users to share their contact information.
  9. Maintain Consistent Branding: Ensure your ads and landing pages reflect your brand identity. Consistent branding helps build trust and recognition with your audience.
  10. Regularly Update Ad Creatives: Refresh your ad creatives frequently and test new ideas to keep your campaign relevant. This prevents ad fatigue and keeps your audience engaged.
  11. Include Testimonials and Case Studies: Adding testimonials and case studies to your ads and landing pages can help build credibility and trust with potential leads.

In Summary,

Starting a TikTok Ads lead generation campaign can help you attract and capture potential customers. Following these guidelines and best practices will help you create effective lead ads that resonate with your audience, drive traffic, and convert leads into loyal customers. Whether your leads point to a lead form or your website, optimizing your campaign for conversions will help you achieve your marketing goals.

SimpleLab Digital specializes in creating and managing successful lead generation campaigns. Our expert team can help you leverage TikTok's tools to grow your business and achieve your marketing objectives. Schedule a consultation with our specialists today to start your journey toward digital success.

About The Author

Adrick Ciangherotti

Digital Director

Empowering SMBs with Digital Marketing, Automation, and Ad Creation

More For You in Digital Makreting

7 Steps On How to Create a Successful Search Ads Campaign on Google

Learn the differences between Google Search and Google Ads, types of bidding strategies, and effective optimization techniques.

31 Best Practices for Facebook and Instagram in 2024 - From Paid Ads to Organic Content, Page Management and Follower Growth

Learn Best Practices for Facebook and Instagram to enhance your advertising, organic content, and page management.

Best Practices for TikTok Ads and Organic Content

Everything on strategies for setting up TikTok Shop, using Spark Ads, and boosting your presence on TikTok.

How to Launch a Lead Campaign on TikTok Ads

Learn how to start a successful lead generation campaign on TikTok Ads. Follow our step-by-step guide.

Here's 10 Best Practices if you're just getting started with Google Search Ads Campaigns in 2024

Learn the differences between Google Search and Google Ads, types of bidding strategies, and effective optimization techniques.

How to Start Running Facebook and Instagram Ads for Lead Generation Campaigns

Follow our step-by-step guide to optimize your ads, target the right audience, and capture valuable lead with Faceboook and Instagram Advertising

Digital Marketing Solutions Designed For You

We know you might be overwhelmed with agencies and freelancers.
SimpleLab's Solutions integrate seamlessly with your business so you can focus on what matters most. We'll make sure everything runs for you on autopilot.

Social Media Management

Social Media Management

18 posts or 8 monthly videos to engage followers & grow sales.

$ 645.00 
$ 495.00 
Per Month
Subscribe Now
SEO Blogs

SEO Blogs

Blogs for your website that will boost your SEO rankings.

$ 645.00 
$ 495.00 
Per Month
Subscribe Now
Short Videos

Short Videos

Cool videos to reach new customers & engage followers.

$ 695.00 
$ 495.00 
Per Month
Subscribe Now
Book A Call With SImpleLab Digital - Astronaut Calling

Have Any Questions? Book a Call!

We understand Digital Marketing can be confusing, and you may not know which services your business needs.

Feel free to book a call with one of our specialists who will understand your business, and recommend the services that best fit your needs and budget.

I'd Like to Schedule A Call