Search & Generative Engine Optimization + Website Maintenance
SEO, AI-search optimization, website maintenance, and four blogs or four keyword-focused pages each month. From $990 USD/month.
Your next customer may start with a Google search—or ask an AI assistant who can help. Give both a clearer picture of your business. We improve the pages people need, answer the questions they ask, and keep your website useful, accurate, and easy to explore.
Search engine optimization (SEO) helps people find your website in search results. Generative engine optimization (GEO) makes your business and content easier for AI search systems to understand, retrieve, and potentially cite. The starting point is the same: a sound website, useful answers, and credible information.
What’s included
- A website audit and a prioritized action plan: what needs attention, why it matters, and what to do first
- Keyword, customer-question, and competitor research around the services you want to grow
- Each month, choose four SEO/GEO blog articles OR four priority website pages created, updated, or optimized around your main keywords
- For blog articles, one primary topic or keyword and two to four related topics or terms, used naturally
- Copy, formatting/design, publishing, relevant internal links, and supporting external sources for those deliverables
- Agreed website maintenance and optimization work, prioritized around the audit and approved project scope
- Onboarding, a personal Marketing Guru, and results reports every two weeks
Our ongoing service is a monthly subscription. Cancel anytime, with no long-term contracts. We earn your continued business through useful work and clear progress.
Plan your next six months
Calculate your return
Running a law firm? See how your ad budget and SimpleLab services could work together over six months. Choose your practice area, services and budget, then compare three easy-to-understand scenarios.
- Your total investmentAd spend + SimpleLab fees
- Your estimated extra revenueFrom new campaign clients
- When it could pay offA clear month-by-month view
Built for law firms. No email required. Adjust the numbers to fit your firm. Estimates, not guarantees.
Improve the pages that help people choose you
A website can look good and still leave visitors with unanswered questions. It can also publish plenty of blogs while its main service pages remain thin or difficult to find. We start with the gap that matters to your business.
- Need stronger service pages? Use the four-page option to improve the pages people reach when they are ready to compare, inquire, or buy.
- Need better answers around your expertise? Use the four-blog option to address relevant questions and connect readers to the right service.
- Need the whole website brought into shape? Start with optimization of up to 25 pages, then continue the monthly programme.
Built for search—and the way people now ask questions
We structure clear answers, strengthen the connection between your business and its services, and make important information easier to access. We review headings, page titles, descriptions, links, factual consistency, and relevant technical or structured-data needs within the agreed scope.
This supports discovery through traditional search and AI experiences such as Google AI Overviews, ChatGPT, Claude, Gemini, Copilot, and Grok. Each platform chooses its own sources; optimization cannot guarantee a ranking, mention, or citation.
What we need from you
Share website access, your priority services and locations, customer questions, and real examples or expertise we can use. A named reviewer keeps business facts and specialist claims accurate. We agree on the initial work, monthly content choice, and approval process before we start.
Clear pricing. A defined scope.
Monthly optimization and content: from $990 USD/month
Start with a website audit and action plan. Each month includes four SEO/GEO blogs OR four keyword-focused pages created, updated, or optimized, along with the agreed maintenance and publishing work. We plan the choice around your highest-priority opportunities.
Initial website optimization: $1,995 USD for the first month
For a website with up to 25 pages, we carry out the agreed initial website optimization. Ongoing work is $990 USD/month after that first month. Larger websites and projects with additional requirements are quoted separately. This is website optimization, rather than an unlimited redesign or unlimited development service.
What we measure
We track the work completed, relevant search visibility, useful organic visits, and inquiries where tracking is available. We also review how clearly your website answers customer questions and whether important pages are accessible to search systems. AI visibility can vary by platform, location, prompt, and time.
Common questions
Do I receive four blogs and four pages every month?
Choose one monthly path: four blogs or four pages. We recommend the option that best addresses the gaps in your website and agree on priorities with you.
What does website maintenance include?
The agreed updates that keep the optimized content and pages useful and accurate. We confirm the changes covered by your project before work begins. A full redesign, custom development, hosting, paid software, and work beyond the approved scope are discussed separately.
Will you get us into Google AI Overviews or ChatGPT answers?
We improve the foundations that help search and AI systems access, understand, and evaluate your content. No provider can control which sites these systems rank, mention, or cite, so we measure progress without promising placement.
How soon can we see results?
Your initial work is prepared for launch within 7–10 business days after onboarding, subject to access, content, and approvals. Search performance develops over time as systems crawl and evaluate the changes; a launch date is not a guaranteed ranking date.
Can I cancel?
Yes. The ongoing service is a monthly subscription you can cancel anytime, with no long-term contract. Confirm the agreed project scope and selected price before subscribing.
Put your website to work
Not sure which pages need attention? Book a call and we’ll help you choose a starting point. For law firms, explore our approaches to estate planning, family law, and real estate law marketing.
Client stories, in context.
Useful pages and content support how people find and understand a firm. These client stories reflect broader engagements, rather than SEO or GEO attribution alone.
Legacy Law Group Colorado
$30K/mo → $110K/mo
Within one year.
Meta + Google Ads, social media, newsletters, 6–12 month email/SMS nurturing, tracking and retargeting.
Read the Legacy Law Group Colorado case study
Decker Legacy
$17K/mo → $52K/mo
In six months.
Booster package: ads, social content, a landing page and four-week email/SMS follow-up.
Read the Decker Legacy case study
Gomez Law
$340K/mo → $550K/mo
In 12 months.
Meta + Google Ads, social media, newsletters, 6–12 month email/SMS nurturing, tracking and retargeting.
These are firm-wide revenue outcomes, not results attributed to this service alone. Revenue figures supplied by SimpleLab Digital; individual outcomes vary.
A SIMPLE START. A TEAM THAT STAYS WITH YOU.
From your first step to launch, without the guesswork.
Choose the support you need. We handle the setup, connect the pieces, and keep you informed as your marketing gets to work.
01
Choose your starting point
Want help choosing?
Book a call. We’ll recommend services around your goals, budget, and current marketing.
Book a CallKnow what you need?
Select your options, add the services or package to your cart, and pay for your first month or one-time project.
Compare Packages02
Meet your Marketing Guru
Once your first payment goes through, a Marketing Guru reaches out to arrange your 30–60 minute onboarding call. We confirm your goals and, for ongoing services, your payment schedule. We collect the right account access and arrange any accounts that need to be created.
03
We build. You give the green light.
After onboarding, we prepare your agreed services for launch within 7–10 business days. We’ll tell you exactly what content, access, or feedback we need. Prompt replies keep that timeline moving.
04
Your marketing goes live
We launch the work you’ve chosen. For advertising packages, that means campaigns, a landing page, and the included follow-up working together. Automations handle the agreed follow-up; your Guru keeps reviewing and improving the plan. For SEO or content services, we publish the approved updates and content.
05
See what’s working every two weeks
With your ongoing service, you receive a results report every two weeks: progress, what the numbers mean, and what we’re improving next. We connect the results to your goals so you can see what your subscription is doing.
Our ongoing services are monthly subscriptions. Cancel anytime, with no long-term contracts. The pressure is on us from day one to prove our value and earn your next month.
Start with what your business needs.
Choose a focused service or connect several in a package. We can help you work out the right starting point.