Case studies / Legacy Law Group Colorado

Legacy Law Group Colorado · Estate planning

From $30K to $110K in monthly revenue.

Legacy Law Group Colorado began working with SimpleLab at $30K in monthly revenue. Within one year, that figure reached $110K. The engagement connected paid advertising, SEO, funnels and automations in one 360° marketing strategy.

SimpleLab astronaut beside a rocket.

The client result

Within one year. Measured in monthly revenue.

$30K/month

Starting monthly revenue

$110K/month

Monthly revenue reached

+267%

Reported revenue growth, rounded

Revenue figures supplied by SimpleLab Digital. These are individual client outcomes; results vary.

A bigger picture than a single campaign.

Estate planning marketing has to help people understand a personal decision before they feel ready to act. A firm can need both visibility today and useful information that continues working over time. This engagement brought four parts of marketing under one plan, with the reported business result measured in revenue rather than clicks alone.

How to read the result.

Monthly revenue increased by $80K, or approximately 267%. This is the firm's reported growth during the engagement, without separate attribution to individual marketing channels.

The 360° scope

Four pieces. One connected strategy.

SimpleLab ran the firm's ads and SEO, and managed its funnels and automations. Each part plays a different role in a connected estate planning marketing plan.

Paid advertising

Ads introduce the firm's services. For estate planning, a useful campaign makes an unfamiliar subject approachable and gives interested people a relevant next step.

SEO

Search work supports discovery while people research a firm or a planning question. Useful content explains the services in plain language and reflects the firm's knowledge.

Funnels

The message, destination and consultation route connect initial interest with action. A visitor should understand what the firm offers and where to go next.

Automations

Follow-up helps keep communication organized while people consider a planning decision. It connects the inquiry with the firm's process for handling the next conversation.

What another estate planning firm can take from this.

Look at the whole journey. Stronger advertising still needs a useful destination. Search visibility still needs a clear way to contact the firm. Follow-up needs to fit the consultation process. Before adding more campaigns, review those connections and decide where the next improvement will be most useful.

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