Marketing for real estate attorneys and law firms
A closing, a partition action and a commercial lease do not need the same campaign. We connect ads, search content, landing pages and follow-up around your legal services—so the next inquiry starts with a clearer understanding of your firm.
Monthly subscriptions from $990 USD. Cancel anytime. No long-term contracts. Ad spend is separate.
Plan your next six months
What could six months of marketing look like for your firm? Choose your practice area, ad budget and SimpleLab services, then compare three easy-to-understand scenarios.
No email required. Adjust the numbers to fit your firm. Estimates, not guarantees.
A better fit starts with a clearer message
“Real estate lawyer” can mean very different things to a buyer, a co-owner in a dispute or a commercial property owner. We start with the work your firm wants, where you handle it and the economics of that work. Then we build a relevant route from the search or referral to your intake team.
If your firm handles purchases, sales or refinancing, explain which work you accept and how people should contact you about a time-sensitive transaction. Make the legal service clear so visitors do not mistake the page for a real estate agency.
Speak to the property owners, investors, tenants or businesses you serve. Separate acquisitions, leasing or other transactional services where they need distinct explanations and a different first conversation.
Give litigation and dispute matters their own message when they are part of your practice. Identify the types of disputes the firm accepts and route inquiries appropriately, without making promises about outcomes or timing.
One connected plan
A campaign for high-volume residential closings needs different priorities from one for complex litigation. Match the channel, page and follow-up to your firm’s actual work.
Structure Google Ads around the legal services and locations your firm handles. Review incoming searches and inquiry quality so housing listings, agent searches and unrelated requests do not define the campaign.
Explore Google AdsExplain the attorney’s role, accepted matter types, service area and first-contact process. For transaction inquiries, make it easy to share the timing information your team needs through an appropriate contact route.
Explore landing pagesUse attorney-approved videos, social content or newsletters to explain when your firm can help. Helpful updates can also keep existing professional contacts familiar with your practice. Choose formats that your team can keep accurate and useful.
Explore social contentA plan that fits your practice
These are illustrative campaign directions, selected only where the firm actually offers the legal service. They are not client results or promises of inquiries.
Make purchases, sales or refinancing easy to recognize. Explain your service area, how early someone should contact the firm and which timing details your intake team needs. Support professional referrals with a clear website destination.
Separate partition, title or other disputes where you handle them. Use the relevant legal-service search and a page explaining case fit. Review search terms so real estate listings and agent inquiries do not consume the campaign.
Speak to the owners, investors, tenants or businesses you serve. Explain the firm’s role in the transaction or dispute, then route the inquiry to the appropriate team rather than treating it like a residential closing.
The destination should make it clear that your firm provides legal services. Your attorneys approve service descriptions and professional claims, and your team handles conflicts and matter acceptance.
Useful content. Stronger foundations.
A strong service page tells visitors what legal work you handle, where you practice and how to start. We connect those pages with useful, attorney-reviewed resources and maintain the technical foundations that support discovery in search and AI search experiences.
A closing page and a commercial lease page should answer their audiences’ different questions. A property-litigation page should describe the disputes the firm handles, with an appropriate consultation route.
Explain your firm’s process, who a prospective client will speak to and which information helps the first conversation. Use attorney-reviewed examples without disclosing client details or implying every matter follows the same path.
Publish useful preparation guidance and link it to the relevant legal service. Keep office, service-area and attorney information consistent, and update content when your practice or process changes.
SEO/GEO & Website Maintenance starts at $990/month: an audit and four monthly SEO/GEO blogs OR four pages created, updated or optimized. Full optimization of a website with up to 25 pages is $1,995 in month one, then $990/month. Larger projects are quoted separately; this service is separate from the advertising packages.
Explore SEO/GEO & Website MaintenanceA plan that fits your practice
A lower-fee closing and a complex dispute can support very different acquisition costs. Start with the value and volume of the work you want.
Agree on matter type, geography, timing and the information intake needs. Separate qualified inquiries from requests for property listings, agent services or work the firm does not accept.
Use demand research and the firm’s average matter value to choose a manageable campaign. Paid search can test active demand; service-page SEO and useful content build ongoing discovery alongside referrals.
Compare cost per suitable inquiry, booked consultations and retained matters when the data is available. Review transaction and litigation campaigns separately so a cheaper lead does not hide poor case fit.
Fortnightly reports make the work and results easier to review. Connect the campaign data with your intake feedback so budget decisions reflect the matters your firm actually wants.
Client case study
Gomez Law's monthly revenue grew from $340K to $550K in 12 months. SimpleLab's real estate law engagement connected advertising, SEO, funnels and automations.
Read the Gomez Law Case StudyReal estate law · in 12 months
Ads + SEO + funnels + automations
Growth percentage rounded.
Revenue figures supplied by SimpleLab Digital. Individual client outcomes; results vary.
Simple packages. Clear scope.
Essentials connects one ad channel, a landing page and follow-up. Booster lets you choose two ad channels and includes a four-week nurturing sequence. Rocket adds newsletters and advanced 6–12 month follow-up. Choose the scope that fits your matter value and capacity. Monthly subscriptions. Cancel anytime. No long-term contracts.
Choose one ad channel: Meta, Google or TikTok. Includes three short videos per month, one landing page and two automated email/SMS follow-up messages.
From $990 USD/month
Choose both ad channels: Meta + Google, Meta + TikTok, or Google + TikTok. Includes content by selected option, one landing page and a four-week email/SMS follow-up and nurturing sequence.
From $1,695 USD/month
Choose both ad channels: Meta + Google, Meta + TikTok, or Google + TikTok. Includes content by selected option, one landing page, four email newsletters per month and advanced 6–12 month email/SMS nurturing with agreed logic and triggers.
From $2,495 USD/month
Starting service fees are in USD. Advertising spend is separate. Selected content options can change the total; confirm software, platform and any additional scope before starting.
Compare all package inclusionsMake the next decision easier
Compare referral routes, search intent and illustrative acquisition costs for closings and property disputes before choosing your next campaign.
Read the real estate marketing decision guideChoose an individual service if you already have part of the plan in place. We can talk through the gap before you commit to a package.
Explore the service menuSee marketing for other law practicesGood questions. Straight answers.
This page is for law firms. The campaigns focus on the transactions, property disputes or commercial legal services your firm handles. We make that distinction clear in the keywords, ad copy and landing page.
Packages connect advertising management, one landing page, content and email/SMS follow-up. Choose one ad channel with Essentials or two with Booster and Rocket. Booster includes four-week nurturing; Rocket adds newsletters and advanced 6–12 month follow-up. SEO/GEO & Website Maintenance is a separate service unless added to scope.
Essentials starts at $990 USD/month, Booster at $1,695 and Rocket at $2,495. Ad spend is separate, and selected content options can affect the total. Choose a budget around your matter value, market and capacity. Subscriptions are cancel anytime, with no long-term contracts.
Usually, if the firm handles both and the audience, economics or first-contact process differ. A closing inquiry may revolve around a transaction date; a litigation inquiry needs a different explanation of case fit. Separate destinations help visitors and your intake team.
Yes. A referred prospect still needs to understand your firm. Clear service pages, attorney information and useful resources support that decision. Content and newsletters can also keep professional contacts informed where included in your selected service and permission process.
SEO/GEO & Website Maintenance begins with an audit and a prioritized plan. From $990/month, it includes four monthly blogs OR four pages created, updated or optimized. Full optimization of up to 25 pages is $1,995 in month one, then $990/month. Larger projects are quoted separately; rankings and AI citations cannot be guaranteed.
After the 30–60 minute onboarding call, preparation usually takes 7–10 business days, depending on access, requested content and feedback. We launch the agreed campaigns and funnel, then report every two weeks. Launch readiness is separate from the time needed to establish search visibility or acquisition results.
No. SimpleLab is a subscription-based digital marketing solution with no long-term contracts. Cancel anytime. We aim to keep your firm through useful work, clear reporting and an ongoing relationship you value.
Ready for a simpler plan?
Tell us which transactions or disputes you handle, the locations you serve and what a suitable matter is worth to your firm. We’ll help choose a starting point that makes business sense. We earn your continued business from day one.
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