Digital marketing for law firms
Make the next step clear.
When someone needs a clear next step, make your firm easy to understand and contact. Build focused marketing around the defense matters and locations you actually serve.
Simplicity Scales, Complexity Fails.
Plan your next six months
What could six months of marketing look like for your firm? Choose your practice area, ad budget and SimpleLab services, then compare three easy-to-understand scenarios.
No email required. Adjust the numbers to fit your firm. Estimates, not guarantees.
People looking for a criminal defense lawyer may be under time pressure and using a phone. They need to understand whether your firm handles their type of matter, where you work and how to get in touch. We keep those answers visible and connect the campaign to the firm’s real availability, rather than filling the page with claims about guaranteed outcomes or round-the-clock access.
Organize campaigns around the defense services your firm actually provides. Link relevant search interest to a focused page. Keep geography and service descriptions consistent so people do not have to call simply to learn that the firm cannot help them.
Use a readable page with a clear phone or inquiry action and accurate information about what happens next. The mobile menu, buttons and text should work without pinching or searching. A visible action is useful only when it reaches the right team.
Agree on who handles inquiries during and outside normal working hours. State real availability and use an approved acknowledgment where appropriate. Do not advertise immediate attorney access unless the firm has confirmed that it can provide it.
An illustrative planning example, not a client result or a promise of performance.
01
A search campaign promotes a particular defense service and location. The firm approves the wording, including any statements about experience, fees or availability, before the campaign starts.
02
The destination explains what the firm handles and how to request an initial conversation. The contact action is easy to use on mobile, and the page avoids promises about dismissal, acquittal or a particular case result.
03
Inquiries reach the agreed contact point. An acknowledgment explains the next step where appropriate. Your team collects case-specific details securely and records whether contact and a consultation actually took place.
Track relevant inquiries, answered or contacted inquiries and booked consultations. Distinguish unrelated requests and areas outside your coverage. Review the times when inquiries arrive alongside the firm’s actual response capacity. This makes it easier to improve scheduling, campaign settings and the contact process without judging the work by clicks alone.
A focused search campaign and clear landing page may be the first priorities. Useful attorney-approved videos can explain the firm’s approach and consultation process. If follow-up is included, agree on the content, timing and responsible team. The plan should be manageable for a small practice and honest about the support available.
Choose one focused solution or connect several services in a monthly package. We agree on the channels, content, landing page and follow-up your firm needs before the work begins.
Packages start at $990 USD/month. Choose your options and confirm the scope, advertising budget, and any software or setup costs. Ongoing subscriptions are cancel anytime, with no long-term contracts. SEO/GEO and website maintenance is a separate service from $990 USD/month, with an audit and four blogs OR four priority pages monthly.
Not necessarily. We group campaigns around the services your firm offers and the information people need before contacting you. Distinct intent can justify separate messaging; simple keyword variations do not need nearly identical pages.
They can where appropriate, but the contact experience must reflect your firm’s actual availability. We agree on scheduling and inquiry handling before launch. We do not add a 24/7 claim by default.
Yes, subject to a practical review of the page and contact process. Tracking or new landing-page work is confirmed in the agreed scope. Existing client communications should continue to reach the correct team.
No. Your firm reviews legal explanations and advertising claims. We focus on relevant discovery, clear communication and consultations; a campaign cannot guarantee an outcome in a criminal matter.
Tell us which services you want to grow, what is working today and where inquiries get stuck. We will help you identify a practical starting point and the scope needed to put it into action.
