Digital marketing for law firms
Connect the inquiry to intake.
Put a clear path between relevant interest and your intake team. Connect focused campaigns, useful information and measurable inquiry handling around the cases your firm accepts.
Simplicity Scales, Complexity Fails.
Plan your next six months
What could six months of marketing look like for your firm? Choose your practice area, ad budget and SimpleLab services, then compare three easy-to-understand scenarios.
No email required. Adjust the numbers to fit your firm. Estimates, not guarantees.
Personal injury marketing needs a clear definition of case fit, a realistic budget and an intake process ready to receive inquiries. Start with the case types and service areas your firm wants to grow. Then make it easy for a visitor to understand who you help and how to contact your team, without promising a result before a lawyer has reviewed the matter.
Choose a manageable starting point around the case types, locations and prospective-client needs your team can serve. Align campaign messaging with that scope. Review irrelevant inquiries and search terms instead of treating every submitted form as a useful lead.
Use a readable page with a visible call or inquiry option, verified firm information and a clear explanation of the next step. Long forms and competing calls to action can make an already difficult decision harder. Keep detailed injury information in the firm’s approved intake process.
Agree on who receives each inquiry, how attempted contact is recorded and what counts as a qualified consultation. This helps identify where opportunities are being lost. Increase campaign activity only when the firm has the capacity to respond appropriately.
An illustrative planning example, not a client result or a promise of performance.
01
A search campaign promotes a case type your firm accepts in a defined area. Ads use accurate, firm-approved language and lead to a matching page rather than a generic homepage.
02
The page explains the firm’s relevant service and consultation process. A visitor can call or send basic contact details. The marketing form does not ask for medical records or a full account of the incident.
03
Your team handles screening and sensitive details through its own intake process. Campaign reporting separates raw inquiries, contacted people, consultations and accepted cases where the firm can provide reliable source data.
Review qualified calls and inquiries, contact rate, consultations and accepted cases where accurately recorded. Acquisition cost is useful only when the underlying case and attribution data are reliable. Also examine missed contacts and out-of-area requests. A campaign can look efficient in an advertising dashboard while placing avoidable work on your intake team.
Start with the landing page, tracking and response process before expanding channels. Google Ads may help reach relevant search interest; supporting content can explain the firm and its consultation process. The recommended mix depends on the market, budget and actual offer. We confirm platform restrictions and creative approvals before any campaign goes live.
Choose one focused solution or connect several services in a monthly package. We agree on the channels, content, landing page and follow-up your firm needs before the work begins.
Packages start at $990 USD/month. Choose your options and confirm the scope, advertising budget, and any software or setup costs. Ongoing subscriptions are cancel anytime, with no long-term contracts. SEO/GEO and website maintenance is a separate service from $990 USD/month, with an audit and four blogs OR four priority pages monthly.
No. A marketing package does not guarantee signed cases, case value or a fixed acquisition cost. We agree on the campaign scope and measurement plan, then use real inquiry and intake feedback to improve the work.
Confirm the case types and locations you serve, the campaign budget, your approval process and a reliable way to receive and respond to inquiries. We also check that the destination page and measurement route are ready.
Yes. A focused starting point can make the message, budget and intake feedback easier to evaluate. Expansion should follow the firm’s priorities and evidence from the campaign rather than a requirement to advertise everything at once.
Only accurate claims supplied and approved by the firm can be considered. We do not invent verdicts, settlements, testimonials or performance statistics to make a campaign look stronger.
Tell us which services you want to grow, what is working today and where inquiries get stuck. We will help you identify a practical starting point and the scope needed to put it into action.
