Digital marketing for law firms
Built around case fit.
Help the right clients understand where your firm can help. Connect focused campaigns, clear service pages and practical follow-up around the disputes you want to handle.
Simplicity Scales, Complexity Fails.
Plan your next six months
What could six months of marketing look like for your firm? Choose your practice area, ad budget and SimpleLab services, then compare three easy-to-understand scenarios.
No email required. Adjust the numbers to fit your firm. Estimates, not guarantees.
Civil litigation covers very different problems. A business owner comparing counsel, a property owner facing a dispute and an individual looking for representation need different information. Start with the matters your firm handles, the clients you want to serve and the locations where you work. Then connect each campaign to a page that makes that fit clear.
Group campaigns around actual services, such as contract disputes, commercial litigation or property disputes. Explain the work your firm takes on in plain language. Broad traffic is less useful when your intake team has to explain that most requests fall outside your scope.
Describe what an initial call covers, how a visitor can request it and who will respond. Use attorney-approved explanations to reduce uncertainty. Keep detailed case facts and documents in your firm’s secure intake process rather than asking for everything in an advertising form.
Record why an inquiry was suitable, unrelated or outside your service area. That feedback can improve search terms, page copy and campaign focus. It also helps distinguish a marketing problem from a contact or scheduling problem.
An illustrative planning example, not a client result or a promise of performance.
01
A search campaign addresses the contract-dispute services your firm actually offers. Its message and geographic coverage match the scope your team has approved.
02
The visitor reaches a dedicated service page with clear matter fit, verified attorney information and an explanation of the consultation process. A phone or short form gives them a practical next step.
03
The form collects contact details and a broad inquiry category. Your team screens the matter, requests sensitive information through its approved process and records the consultation outcome.
Review relevant inquiries, contact rate, consultation bookings and attended consultations. Separate commercial, individual and out-of-area requests. Where your records allow reliable attribution, connect retained matters to their original source. A lower cost per lead means little if the inquiries are unrelated to the work your firm wants.
For a focused dispute service, start by checking the landing page and intake route. A single advertising channel can test that message. Add useful articles or short videos when your attorneys can contribute substantive explanations and approve them. If your firm offers business advice as well as dispute work, keep those journeys clear.
Choose one focused solution or connect several services in a monthly package. We agree on the channels, content, landing page and follow-up your firm needs before the work begins.
Packages start at $990 USD/month. Choose your options and confirm the scope, advertising budget, and any software or setup costs. Ongoing subscriptions are cancel anytime, with no long-term contracts. SEO/GEO and website maintenance is a separate service from $990 USD/month, with an audit and four blogs OR four priority pages monthly.
Yes, when those services are genuinely part of your practice. Organize the messaging around distinct needs and send visitors to useful destinations. We do not recommend creating a nearly identical page for every wording of the same service.
Often, because the buyers, questions and consultation process differ. We will first understand whom your firm represents and what its intake team considers a good fit, then recommend a manageable starting structure.
Yes. We can plan campaigns around suitable existing pages or scope a new landing page where one is needed. Website work beyond the agreed landing-page or content scope is confirmed separately.
No. We help improve the marketing and measurement around your practice. Case fit, demand, budget, competition and the firm’s intake process all affect results; your attorneys decide which matters to accept.
Tell us which services you want to grow, what is working today and where inquiries get stuck. We will help you identify a practical starting point and the scope needed to put it into action.
