Divorce and separation
Build a clear route for the divorce matters your firm handles. Distinguish mediation, collaborative approaches or contested work where relevant, and explain the consultation process without promising an outcome.
Marketing for family and divorce law firms
Family law firm marketing.
More clarity. Better-fit inquiries.
Your next client is comparing more than lawyers. They’re looking for someone who understands their situation. We connect ads, useful content, landing pages and follow-up around the family law matters you want to grow.
Monthly subscriptions from $990 USD. Cancel anytime. No long-term contracts. Ad spend is separate.
Plan your next six months
Calculate your return
What could six months of marketing look like for your firm? Choose your practice area, ad budget and SimpleLab services, then compare three easy-to-understand scenarios.
- Your total investmentAd spend + SimpleLab fees
- Your estimated extra revenueFrom new campaign clients
- When it could pay offA clear month-by-month view
No email required. Adjust the numbers to fit your firm. Estimates, not guarantees.
More relevant inquiries. Less guesswork.
Make the first conversation easier to start.
Someone considering separation may need reassurance. A parent seeking a modification may need a specific answer. Your marketing should recognize the difference. We start with your priority matters, service area and consultation process, then give each audience a clear route to your firm.
Custody and support
Give parents a relevant destination when custody, parenting arrangements or support are part of your practice. Use calm, specific language and a simple contact route instead of treating every family matter as a divorce lead.
A broader family practice
Include adoption, prenuptial agreements, modifications or other services only where your firm offers them. Prioritize the work you want to grow so a limited budget is not spread across every possible search.
One connected plan
Connect the search, the message and the consultation.
A busy calendar is only useful when the inquiries fit your practice. Choose the matters your team can take on, then connect the campaign to a relevant page and a clear intake handoff.
Advertising with a clear purpose
Use Google Ads to connect with relevant service and location searches, or use Meta to introduce helpful, attorney-approved content. Match the campaign to your market and the platform options available for the subject.
Explore Google AdsA page that earns the next click
Explain the matters you accept, attorney experience, locations, consultation arrangements and contact options. Keep the page useful on a phone, with a visible call or inquiry action and accurate expectations about what happens next.
Explore landing pagesContent and considerate follow-up
Short videos can introduce your attorneys and explain the first consultation. Email or SMS can acknowledge a request and make the next step easier. Agree on consent, wording and a handoff before messages go live.
Explore video contentA plan that fits your practice
A family law campaign should feel helpful from the first click.
Here is an illustrative route for a firm accepting divorce matters. The same approach changes when the priority is custody, mediation or another service.
Match the search to the matter
A search for a divorce lawyer in your city should lead to a divorce page, not a general list of every legal service. Explain the work you accept and the first consultation.
Make contact feel manageable
Use calm copy, real attorney information and a visible inquiry or call option. Ask for enough information to route the request, while leaving detailed case discussion to your firm’s intake process.
Keep the handoff clear
Acknowledge the inquiry, explain who follows up and make scheduling easier. Agree on consent and contact preferences before automated messages go live. Your team handles conflicts, suitability and legal advice.
For sensitive family-law subjects, the ad platform’s audience and personalization rules shape the channel plan. We choose the approach around your service and market rather than assuming every form of retargeting is appropriate.
Useful content. Stronger foundations.
Family law SEO/GEO that answers the right questions.
A useful divorce page explains your approach, service area and consultation process. A useful custody page speaks to a different concern. We help your website show that distinction, with clear service pages, attorney-reviewed resources and technical upkeep that support traditional and AI search.
Explain the fit
A divorce service page should explain who the firm helps, where it practices and how to request a consultation. A separate custody page is worthwhile when it gives a genuinely different audience useful answers.
Show the people behind the advice
Use accurate attorney biographies, original videos and clearly attributed explanations. Publish real client feedback only when the firm has approved its use. Let visitors assess the practice without exaggerated claims.
Connect questions to a next step
Useful topics include preparing for a family law consultation, understanding the firm’s intake process and choosing the right contact route. Link each article to the relevant service page and keep legal explanations under attorney review.
SEO/GEO & Website Maintenance starts at $990/month: an audit and four monthly SEO/GEO blogs OR four pages created, updated or optimized. Full optimization of a website with up to 25 pages is $1,995 in month one, then $990/month. Larger projects are quoted separately; this service is separate from the advertising packages.
Explore SEO/GEO & Website MaintenanceA plan that fits your practice
Where should your family law firm start?
Choose the first improvement around the problem you can see. Adding traffic before fixing the path into intake can make the same problem more expensive.
Good inquiries are hard to find
Start with a focused service, local demand research and a campaign that sends people to the matching page. Track accepted matters, not just the number of form submissions.
People visit but rarely contact you
Review the page on a phone. Can someone see your services, who they will speak with, whether the consultation is paid or free, and what happens after they reach out?
Inquiries arrive, then disappear
Review response ownership, scheduling and follow-up. Measure the path from inquiry to consultation to retained client so the next improvement is based on the real gap.
In the fortnightly report, review inquiry quality, consultations and campaign performance together. Revenue attribution depends on the information your firm shares; click volume alone does not tell the whole story.
Client case study
Marcus Law Offices: $20K → $150K/month.
Within one year, Marcus Law Offices' reported monthly revenue grew from $20K to $150K. SimpleLab managed a connected family law strategy covering ads, SEO, funnels and automations.
Read the Marcus Law Offices Case StudyFamily law · within one year
+650% reported revenue growth
Ads + SEO + funnels + automations
Revenue figures supplied by SimpleLab Digital. Individual client outcomes; results vary.
Simple packages. Clear scope.
Choose the right starting point.
Choose a monthly subscription around your current capacity. Essentials connects one ad channel to a landing page and follow-up. Booster adds your choice of two ad channels and a four-week nurturing sequence. Rocket adds newsletters and a more advanced 6–12 month sequence. Cancel anytime; we earn your continued business from day one.
Essentials
Choose one ad channel: Meta, Google or TikTok. Includes three short videos per month, one landing page and two automated email/SMS follow-up messages.
From $990 USD/month
Booster
Choose both ad channels: Meta + Google, Meta + TikTok, or Google + TikTok. Includes content by selected option, one landing page and a four-week email/SMS follow-up and nurturing sequence.
From $1,695 USD/month
Rocket
Choose both ad channels: Meta + Google, Meta + TikTok, or Google + TikTok. Includes content by selected option, one landing page, four email newsletters per month and advanced 6–12 month email/SMS nurturing with agreed logic and triggers.
From $2,495 USD/month
Starting service fees are in USD. Advertising spend is separate. Selected content options can change the total; confirm software, platform and any additional scope before starting.
Compare all package inclusionsMake the next decision easier
Make your intake process part of the marketing plan.
Use the family law checklist to connect campaign scope, consultation expectations, response ownership and lead-quality feedback before you turn up the budget.
Read the family law intake checklistOnly need one piece?
Choose an individual service if you already have part of the plan in place. We can talk through the gap before you commit to a package.
Explore the service menuSee marketing for other law practicesGood questions. Straight answers.
Family law marketing questions, answered.
What does SimpleLab’s family law marketing include?
Choose individual services or a package. Packages connect advertising management, a landing page, content and email/SMS follow-up; the quantities and options depend on the tier. SEO/GEO & Website Maintenance is a separate service unless added to your agreed scope.
How much does family law marketing cost?
Essentials starts at $990 USD/month, Booster at $1,695 and Rocket at $2,495. Advertising spend is separate. Select the content and channel options you need, then confirm any software or additional scope. Monthly subscriptions are cancel anytime, with no long-term contracts.
Should divorce and custody have separate pages?
Yes, when your firm handles both and each audience needs different information. A distinct page should explain the actual service, who the firm helps and how to start. Creating near-identical pages for every keyword variation is not a useful substitute.
Should we choose Google Ads, Meta or SEO first?
Start with your priority service, a relevant page and a reliable intake route. Google Ads can test active service-and-location demand. Social content can help people understand your attorneys and approach, subject to platform rules. SEO/GEO supports ongoing discovery. The best mix depends on your market, budget and starting point.
Can you optimize our existing family law website?
Yes. SEO/GEO & Website Maintenance starts with an audit and priorities, then four monthly blogs OR four service pages created, updated or optimized. Full optimization of up to 25 pages is $1,995 in month one, followed by $990/month. Bigger projects are quoted separately.
How quickly can the campaigns launch?
After the 30–60 minute onboarding call, launch preparation usually takes 7–10 business days, depending on how quickly you provide access, requested content and feedback. That is a setup timeline; search rankings and retained-client results depend on the market and ongoing work.
Who approves the legal content and handles intake?
Your firm approves legal explanations, attorney credentials and consultation details. Your team remains responsible for conflict checks, case acceptance and legal advice. We coordinate the marketing and follow-up around that process.
Do we have to commit to a long-term contract?
No. SimpleLab is a subscription-based digital marketing solution with no long-term contracts. Cancel anytime. Our job is to make the work, communication and results valuable enough for you to stay.
Ready for a simpler plan?
Let’s build a plan around the matters you want.
Tell us what your firm handles, where you work and what a good inquiry looks like. We’ll recommend a sensible starting point. Prefer to choose yourself? Compare the subscriptions and start online.
Book Your Strategy Call